Gender-Responsive Sports Reporting Handbook

Publication description (maximum 250 words): The Gender-Responsive Sports Reporting Handbook is a practical guide developed by UN Women Türkiye under the “Advancing Gender Equality in and through Sports” project, with support from Tüpraş and collaboration with Fenerbahçe Sports Club. The handbook equips media professionals with essential tools to foster gender equality in sports journalism by promoting inclusive language, balanced representation, and stereotype-free storytelling.

Designed for journalists, editors, presenters, and content creators across traditional and digital media, the handbook outlines actionable principles and checklists on language use, visual content, source selection, intersectionality, and reversibility. It emphasizes the power of media in reshaping narratives, uplifting role models, and transforming the visibility of women and marginalized groups in sports.

With practical tips, real-world examples, and a collaboration model with the Fenerbahçe Media Group, the handbook encourages professionals to reflect on their editorial choices and commit to more equitable sports reporting practices.