Unstereotype Alliance

Unstereotype Alliance Türkiye aims to set an example for business and society by breaking down gender stereotypes and promoting gender equality. Launched in 2019, the Unstereotype Alliance Türkiye chapter is a coalition of gender equality champion advertisers, brands and companies that work to eliminate gender stereotypes in advertising. Convened by UN Women Türkiye, the platform is led by Reklamverenler Derneği (Advertisers Association). The members of the alliance are Akbank, Avon, Bayer, Coca-Cola, Colgate-Palmolive, Eczacıbaşı, Eti, Kantar, Koç Holding, MullenLowe, Opet, Publicis Groupe, TBWA, Unilever, Vodafone, WPP, Yıldız Holding, Boyner, Enerjisa, and Zorlu Holding.

The goals of the Alliance are to:

• Foster a business culture without gender stereotypes
• Develop principles for businesses to create portrayals in advertising that is free from stereotypes
• Drive social change to end stereotypes and discrimination through communications and awareness-raising